So you want to prepare for SEO Interview. And If I am not wrong then you must be looking for the best SEO Interview Questions and Answers Guide Online?
You are at right place, this SEO Interview Questions and Answers Guide by BloggingScoops is fresh and simple.
In this Guide, the SEO Interview Questions and Answers are categorized into two parts: FRESHERS and EXPERIENCED.
So in whichever category you fall, this SEO Interview Questions and Answers guide will be very helpful to you in your SEO Interview preparation.
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SEO Interview Questions and Answers for Freshers 2018
-What do you mean by SEO?
SEO stands for Search Engine Optimization. We do SEO of a website to increase its SERP’s rankings and organic traffic.
-What is a Backlink?
A link from other website pointing to your website is known as backlink. Backlinks are counted as “vote” in Google’s sight.
Not every backlink has equal importance. Actually, backlinks from higher authority websites are considered better and they are much valuable for your site.
For e.g. Backlink from Forbes.com is more valuable than a backlink from xyz.com
-What is anchor text and why it is important?
Anchor text is the word which is used for giving the backlink.
For e.g. Also Read – This Article.
Now, “This Article” is the anchor text used to give a link to some place on the web.
It is very important to take into consideration that what anchor texts you are using during your linkbuilding campaign.
Getting backlinks on the Partial match and exact match anchor texts are more valuable in the sight of Google. But don’t overdo it otherwise it would be considered spam and you might even get penalized.
-Which is more important dofollow or nofollow backlink?
Dofollow backlinks have more importance compared to nofollow backlinks. Dofollow backlinks signals Google that you can “FOLLOW” this link or “TRUST” this link.
Saying that nofollow backlinks from higher authority sites are also valuable. For e.g., Nofollow backlink from Wikipedia is also valuable and pass some amount of authority.
Advanced tip: Most of the time one should create dofollow backlinks on “Exact match” anchor text and nofollow backlinks on partial match anchor text.
-Explain the types of SEO?
There are mainly two types of SEO.
1-> On Page SEO
On Page SEO deals with the websites on-site or on-page SEO factors. It refers to all the steps and measures which can be done within the website to improve the rankings in Google is known as ON-PAGE SEO.
2-> Off Page SEO
Off Page SEO deals with the SEO factors which are outside of your website. So the off-page SEO is the actions taken outside your website in order to improve your rankings in Google. OFF-PAGE SEO is not only about linkbuilding.
-Explain few on-page SEO Techniques.
Title Tag Optimization, Headings tag optimization, URL Optimization, Image Tag Optimization, Meta Tags, and Keyword Density are some examples of ON-PAGE SEO Techniques.
-Explain few off-page SEO Techniques.
Social Bookmarking, Profile Creations, Directory Submission, Classified Submission, Article Submission, Guest Posting, WEB 2.0 Creation, Local Listings OR Business Directories, and Blog Commenting are some examples of OFF-PAGE SEO.
-What do you mean by SEO Audit?
SEO Audit is the process of completely analyzing a website for all the possible reasons which are hurting the website’s rankings in Google.
In SEO Audit, we try to identify all the SEO flaws in a website and then we try to remove those flaws so that the website can rank higher in Google SERP’s.
Examples: Link Analysis, Loading Speed Check, Meta’s Analysis, Keyword Analysis, Site Structure Check, Indexing Issues Check, 404 Errors check, and Redirect’s Issues Check.
–What is Crawler and what is the name of Google crawler?
A crawler is a search engine bot, which actually crawls web pages from WWW and indexes and stores them into their (Search Engine’s) database.
The name of Google Crawler is “Googlebot”
Advanced Tip: Crawler is also known as Web Wanderers, Spiders, and Web Robots.
-How many factors Google algorithm takes into consideration for ranking a webpage?
Google considers more than 200+ page factors for ranking a webpage. Not all factors have equal importance. Some factors are much more important than others.
-What are the three most important ranking factors?
The three most important ranking factors in Google are:
–What is Google PageSpeed Insights and why it is important?
Website’s loading speed is also one of the most important rankings factors in Google. So Google PageSpeed Insights helps one to find the loading speed of his website in Mobile and Desktop Device.
And Google PageSpeed Insights also tells the issues which can be resolved to improve the loading speed of the website.
-What is AMP for SEO?
AMP Stands for “Accelerated Mobile Pages”. It is a Google project which aims to faster delivery of content on the web using stripped down AMP HTML Code.
–What is a Broken Link?
A link pointing to a resource which does not exist anymore is known as Broken Link.
Broken Links should be removed in order to achieve good rankings in Google SERP’s.
-What is 301 Redirect?
301 Redirect is a permanent redirection method. A redirect will send the user and search engines to a different URL from the one they actually requested.
-What is Robots.txt?
Robots.txt is a text file which is created by the webmasters or website owners to guide or instruct the search engine bots (Crawlers), how to crawl and index pages on their website.
-How to remove bad backlinks pointing to your site?
We create a text file named “Disavow.txt”, which consist of all the links which we don’t want search engines to index and count for our website and then we submit it to our Webmaster Account or Search Console Account.
–What are keywords in SEO?
Keywords are the words which searchers type into “Google Search Box”. Now Google shows all the relevant results based on the searcher’s use of keywords in a search query.
-How to determine a Website’s Strength?
Number of and Quality of inbound links coming to your site determines your “Website’s Strength”.
-What are Meta tags in SEO?
Meta tags are used within the head tags in a webpage to provide information about your webpage. For example, Meta description tag is used to display as a part of SERP result to the searchers.
-What is Google algorithm updates?
To fight spamming on the web and to make the searchers satisfied with the Google results, Google releases Google algorithm updates very often.
For example, to fight content plagiarism, Google released Google Panda Update and to fight link spamming google has released Google Penguin Update.
-Name few important Google algorithm updates?
Google Panda, Google Penguin, Google Hummingbird, Google Penguin are some well-known and famous examples of Google Algorithm Updates.
-What is Google panda update?
Google Panda Update was released in 2011 to fight thin content and content plagiarism on the web. It was one of the very first and most impactful Google Algorithm Update.
-what is google penguin update?
Google Penguin Update was released in 2012 to fight link spamming on the web. It targeted all the websites who tried to fool google by manual link spamming.
-what is Local SEO?
Local SEO is quite similar to Organic SEO just added with geographical components. Local SEO is very beneficial to the businesses operate locally and want to rank for particular cities on Google.
-Name few resources you read to keep yourself updated about SEO.
-What SEO Tools do you use?
Google Keyword Planner, Moz.com, Ahrefs.com, Ubersuggest, Quciksprouts Website Analyzer, Keywordtool.io
-What are DA and PA?
DA Stands for Domain Authority and PA Stands for Page Authority.
These two metrics are created by moz.com to predict the strength and authority of a particular website. Websites having more DA have a higher chance of ranking in Google over websites having lower DA Score.
-What is XML Sitemap and state its importance?
XML Sitemap is a collection of all the important pages of your website. It is like a roadmap to google, and it guides Google to all the pages of your website.
-What is bounce rate?
If a visitor comes to your website and quickly exits off your website, then it is known as bounce rate. And having higher bounce rates is not good for your Google rankings.
Higher bounce rate signals “Visitors Non-Satisfaction” to google and you might start losing your rankings in the SERPs.
-What are SERP results?
SERP Stands for Search Engine Results Page. A SERP is a page displayed by the Google in response to Google Searcher’s query.
A SERP Page contains 10 results excluding ads and Google’s answer boxes.
-What is Google PageRank?
PageRank is Google’s system to count links and determining which pages are most important based on them.
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SEO Interview Questions and Answers for Experienced 2018
-What is Keyword Density and Keyword Frequency?
Keyword density is the percentage of times a keyword or phrase appears on a webpage compared to the total number of words in a webpage.
Keyword frequency refers to how often a Keyword is appearing in a particular webpage.
-How to choose best keywords for your website?
Keywords should be selected according to your “website’s strength”. A website would only be able to rank on keywords which they are capable of ranking.
Some websites would be able to rank on more difficult keywords and some websites would be able to rank on little less difficult keywords due to its website strength.
-How many different types of Google Search Results are there?
Knowledge Graph Results, Ads, Local Search Results, Featured Snippet, and Organic Results.
Remember it as: KALFO
-What do you mean by keyword intent?
Keyword Intent is all about knowing and giving what searcher’s want.
-Difference between White Hat SEO and Black Hat SEO.
When we try to improve the search engine rankings of a website by following the search engine guidelines, then that is known as White Hat SEO.
And when we use unethical practices for improving the search engine rankings then that is known as Black Hat SEO.
-Examples of White Hat SEO Techniques.
-Examples of Black Hat SEO Techniques.
Keyword Stuffing, Cloaking, Doorway Pages, Hidden Text, Hidden Links, and Page Swapping are some examples of Black Hat SEO Technique.
-Why Google Search Console and Google Analytics is important for SEO?
Google Search Console can be used to monitor all sorts of crawling and indexing issues related to the site. It is a free service provided by Google to the webmasters.
Google Analytics can be used to monitor the traffic coming to the site. It is very helpful and provides wonderful insights into the site’s traffic.
-How will you come to know whether Google has penalized your site or not?
If there is a sudden big drop in organic traffic and the keywords have started getting outranked then there is a chance that Google has penalized the website.
To confirm it one can open google search console and check the status message in “Manual Webspam” option.
I hope these SEO Interview Questions and Answers Guide would have been helpful to you. I have made my best effort to fill this post with as many important SEO Interview Questions and Answers as possible.
And I will also keep updating these SEO Interview Questions from time to time. So that people reading and preparing from this SEO Interview Questions Guide will never feel this piece of content outdated.
Tell me in the comments, how much these SEO Interview Questions and Answers are helpful to you?
Author: Roshan Jha
Roshan Jha is a Passionate Blogger and a Digital Marketing Enthusiast from Ahmedabad, Gujarat, India. He is the founder and CEO of BloggingScoops blog. Where he mostly talks about blogging and digital marketing. He has an expertise in Content Writing, SEO, and Social Media Marketing. Know more About Roshan. Follow him on Twitter, Instagram, Facebook.