Is your website ranking on the first page of search results?
No? Is it ranking on the second or third page then?
If this is the case, you should immediately check your website SEO. There might be something wrong while doing the SEO.
SEO, the most popular and significant word in the marketing industry is always heard of from the marketing experts. It is important as it offers the visibility that the organizations need to attract customers during this digital era.
Brand awareness is very important for any business and SEO is the thing that helps in it. This is because the search engine users trust the brand that ranks only on the first page of the results pages (SERPs) than brands don’t.
Hence, being a small business owner, you should utilize SEO to build a strong web presence and overcome your competitors for attracting new customers for your business and take it to the next level.
It is observed that 81% of customers and 94% of B2B buyers perform searchers online prior to making a purchase. Brands that haven’t build a strong online presence yet, find themselves lagging behind their competitors.
Therefore, a strong SEO strategy will help brands to place their website and content at the topmost position on the SERPs for relevant keywords. This helps them to gain the attention of prospective customers and push them into their sales funnel.
Still confused? Don’t know how to do it?
Why don’t you hire an agency for your website SEO?
There are several digital marketing agencies that offer affordable SEO services. How to find one that is affordable and does it in a proper way for you?
I can make your work simple by presenting a complete review of the agency that offers affordable SEO services in India.
Rankraft is one of the leading digital marketing agencies of India that offers the best and affordable digital marketing services in India. Their team of experts manages every part of your website’s digital marketing by using the latest techniques. They focus on their customers’ growth and work towards it. You might have heard about dancing robots. But though they aren’t robots they understand the working of search robots. May you be a startup, mid-size organization or a large scale business and think that there is any scope for improvement, their team will help you.
10 Essential Key Steps Followed by Rankraft for Successful SEO
Understand Your Objective: Their team of experts first understands your objectives and goals. Then they help you to define your digital marketing goals and prepare SEO strategies.
Website Audit: A complete study of your website is done to understand the strengths and weaknesses. Then they note the position that you stand at currently. They use different methodologies to find out the factors of your website which would be beneficial.
Competitive Analysis: It is always best to identify your competitor’s process to get your true value proposition. Additionally, it enables them to give special attention to your business’s strength along with sticking to the competitive market of your niche.
Keyword Research: In this step, the team analyzes trending search keywords/phrases in depth plus the keywords used to browse your website. Additionally, the team checks for the competition, search volume and identify the keywords that are important for your growth.
Mapping Optimization: Also, the team’s SEO strategists plan and decide the process of implementing the strategy. Then, they assign appropriate keywords/phrases to your site.
Implementation: After looking at the previous study and analysis for your site, the team applies the relevant on-page optimization on your website. They track all the changes on your website. With this, the team identifies the results of SEO techniques that they implemented.
Monitor Traffic & Rankings: Google Analytics reports and search console for your site are checked to keep a close watch on your website’s performance. With this the team is able to detect your website’s performance as well as identify the faults if any.
Refine SEO Plan: When the complete evaluation of the data is done, changes are made to the SEO plan and then they continue to boost your website SEO with several tricks. With this, there is some kind of modification done to the optimization process and more visitors are converted to customers.
Content Creation: They have a specialized team for content writing which writes high-quality content. Their content is not only unique but also creative to engage your customers on your website. Also, search engines take a note of this and help to improve your website ranking.
Reporting & Refinement: Your site’s performance is monitored on regular basis and a complete report is prepared. The report comprises of analytics data and the complete health data of your website. With this, their team can continue to maintain your top position in search engines.
Rankraft SEO Services
Rankraft offers 4 types of SEO services such as:
The professional SEO includes the below packages:
Starter: In the Starter plan, you get 5 targeted keyphrases, 6 optimized web pages and code optimization.
Visibility: In the Visibility plan, you get 15 targeted keyphrases, 10 optimized web pages and code optimization.
Performance: In the Performance plan, you get 30 targeted keyphrases, 15 optimized web pages and code optimization.
Booster: In the Booster plan, you get 60 targeted keyphrases, 20 optimized web pages and code optimization.
In SEO audit the below strategies are delivered:
Keyword Research for SEO: The team does a deep research on keywords including the long-tail keywords, focus key phrases and search intent. Additionally, you also get keywords difficulty check, keywords competition and user intent analysis.
Technical SEO Audit: In this all the aspects such as XML sitemap status, identifying crawl errors, HTTPS status code, site load time, optimize robots.txt, mobile friendliness, optimize robots.txt, checking duplicate metadata, meta description length, schema- markup, broken links, and accessibility and indexation are checked.
Backlinks Profile Audit: All the links to your site are found and your backlink building service profile is checked along with checking suspicious links, domain and page authority analysis, broken/lost backlinks, deep link ratio, anchor text analysis, backlink velocity and quantity.
Content SEO Audit: All your content assets are catalogued and a content structure analysis is done along with checking content uniqueness, keyword placement, content navigation, topic relevancy, meta tags, internal links and its structure, semantic optimization and user experience.
Competition Research: The team performs the tasks such as identifying your top competitors, external links, competitors keywords, ranked content, technical analysis, indexed pages, content strategy, common keywords, number of keywords ranked and content strategy.
Action Plan: They prepare a prioritized action plan on things you need do for improving your SEO performance. This basically contains actionable items that can actually make a great difference.
Rankraft offers the following services in on-page SEO:
- Page Title Formatting
- Page Titles Missing
- Meta Descriptions Missing
- Page Titles Too Short/Long
- Meta Descriptions Too Short/Long
- Page Titles Duplicated
- Meta Descriptions Duplicated Sub Optimal Header Hierarchy
- Competitive Analysis
- Keyword Frequency
- Keyword Analysis
- Domain Authority Comparison
- Incorrect Anchor Text Linking
- Subpage Keyword Hierarchy
- Keyword Search Volume Too Low
- Long Tail Keyword Selection
- HTTP Header – Different URL
- HTTP Header – Same URL Vary
- The site is Not Mobile Friendly
- Switchboard Tags Vary
- Generic Desktop to Mobile Site Redirection
- Low Page Speed Score – Mobile
- Robots.txt File Blocking Valuable Content
- Robots.txt File Missing
- Pages of XML Sitemap Lists blocked by the Robots.txt
- XML Video and Image Sitemap Missing
- XML Sitemap Missing / URL isn’t listed in Robots.txt
- XML Sitemap is Malformed/Incomplete/Outdated
- Desktop Webmaster Tools Not Available
- Low Page Speed score
- Improper Canonical Tags Robots Meta Tag
- Generic Directory Structure
- Unnecessary Directories
- Unnecessary Sub-Domains
- Dynamic URL Issues
- Session IDs in URLs
- Tracking Parameters in the URL
- Flash Navigation
- Internal link issues
- Missing Breadcrumbs
- Breadcrumbs Missing Schema
- Malformed Breadcrumbs
- Sub Optimal Anchor Text
- No Consumer Facing Sitemap
- Unnecessary Internal No-Follow Links
- Images Used in Navigation
- 302 Redirects
- Unnecessary Redirects
- Meta-Refresh Redirects
- Page Does Not Return 404
- Broken Image Links
- Broken Page Links
- Site Contains Page Errors
- Missing Custom 404 Page Error
Link building is an important task that offers your benefits such as high traffic, website reputation, improved website ranking, etc.
Rankraft offers you the below link building SEO services:
- Link building strategies
- Link building resources
- Plan execution
- Tracking and reporting
With Rankraft you can get affordable SEO services which other marketing agencies won’t offer you. They customize the SEO packages for you so that you don’t waste your money on unwanted things. The team takes the complete responsibility of improving the SEO for your website and helps to rank your website in the top search results.
Author: Roshan Jha
Roshan Jha is a Passionate Blogger and a Digital Marketing Enthusiast from Ahmedabad, Gujarat, India. He is the founder of BloggingScoops blog. Where he mostly talks about blogging and digital marketing. He has an expertise in Content Writing, SEO, and Social Media Marketing. Know more About Roshan. Follow him on Twitter, Instagram, Facebook.