We all have witnessed facebook has been continuously updating its news feed algorithm since last 2 years.
And because of that, the Facebook feed organic reach has dropped to its all-time low.
Mark Zuckerberg said…
“You’ll see less publish content like posts from businesses, brands, and media. And the public content you see more will be held to the same standard- it should encourage “meaningful interactions” between people”.
He also added…
“A responsibility to make sure our services aren’t just fun to use, but also good for people’s well-being”.
So what to do now?
Don’t worry about this post I am going to give you few tips which will help you to reach more of your facebook page followers organically.
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How to Reach More People on Facebook Organically in 2018
The answer to this question is in the Mr.Zuckerberg’s statement itself.
He said Facebook is going to promote posts which will drive “Meaningful Interactions”.
And by “Meaningful Interactions” he meant posts which will drive a number of comments, shares, and likes.
But more priority will be given to “comments” and “shares” compared to “Likes”.
So if you want Facebook to promote your post to the more number of your FB page followers organically then you should invest a little time in creating posts which should drive more and more number of comments.
The point here is users are more interested in seeing the posts on which there family and friends are commenting.
It is as simple as that.
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Few Ways to increase comments on Facebook Post
- Create posts which ask questions and ask them to answer.
- Drive discussions on topics and ask them to share their point of view in the comments.
- Write about the timely and relevant trending topics.
How to Stay Away From “ENGAGEMENT-BAIT”
Facebook has strictly declared “Using Engagement-Bait” to trick people into commenting on posts is not a meaningful interaction strategy and they will continually punish and demote those kinds of posts in the news feed”.
What is “Engagement-Bait”?
Engagement bait is asking people to tag your friends in the comment if they…
Like Chocolate Ice-cream.
Like Riding Bikes.
Like Wearing Suits.
I think you got the idea.
These kinds of strategies to increase and drive more comments on the post are going to get a very hard hit from facebook.
Avoid these spamming techniques and focus on creating some interactive and valuable content in order to sustain for a long run of facebook.
Tip: You can also ask your followers to follow your facebook page on “See First” preferences.
This will help you to reach a large number of your followers putting less amount of effort.
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Invest time in Facebook Groups
As we all know facebook groups are meant to drive engagements and interactions among the group members you can use it to uplift your Facebook organic game.
Form a group of your business and try to keep it active.
Because just creating a group is not enough. You also need to keep it active enough to sustain the new facebook news feed update.
Keep providing value to the group members so that they continually keep visiting the group.
Drive engaging posts in the group instead of just sharing your “new post” in the group.
Plan some giveaways and organize some quizzes in order to keep it active.
Facebook groups can help you to drive some organic traffic to your site.
Live Videos are going to be favored more
Video contents are the best forms of contents which are going to perform better in 2018.
And if you want to pull off the engagement rate of your audience on facebook then you should start investing a little more time in the creation of video content.
One of the easiest ways to pull the video content is through live video streaming.
You should definitely consider strategizing live video content for your site or business.
It can be even broadcasting an event, meet up, and an interview also.
Because Live videos are more 6* more engaging and interactive than the simple video content.
Mark Zuckerberg says….
“Live videos often lead to discussion among viewers on facebook in-fact live videos on average get Six times as many interactions as regular videos”
So the final statement is “Videos are still favored under the new algorithm but live videos will be even more important”.
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Influencer marketing sees Good Times-Post Facebook News Feed Update.
Somewhere I read once…
“What’s bad for business is good for Influencers”.
Because influencers have an active audience following they are the ones who can help you in winning on Facebook and Instagram.
Influencers often kept interacting with their audience on the regular basis so if something is coming from an influencer whom they follow then more people are likely to follow it compared to the sponsored posts or even ads.
So if you want to reach to a targeted segment of people then you should definitely have a list of influencers who can help you to reach to them.
Conclusion:
No need to get terrified with the Facebook’s Algorithm Updates. You can use all the following suggested ways to fight the updates.
It will definitely help you to reach to more number of people’s and that also organically.
Just focus on creating content which should drive more and more number of meaningful interactions and engagements.
And meaningful interactions means more and more number of comments on the post.
Author: Roshan Jha
Roshan Jha is a Passionate Blogger and a Digital Marketing Enthusiast from Ahmedabad, Gujarat, India. He is the founder and CEO of BloggingScoops blog. Where he mostly talks about blogging and digital marketing. He has an expertise in Content Writing, SEO, and Social Media Marketing. Know more About Roshan. Follow him on Twitter, Instagram, Facebook.