Calendars are a great tool to plan your year. And, undoubtedly, they make a place in our homes, on the walls, on the tables or even in our pockets where we check dates and week’s schedule.
But more than its basic use, a calendar refines the look of the new day for us. The enchanting designs and flawless prints help us more than just keep a tab on time.
Especially, it’s a great, long lasting impression of a business on its audience. Days and dates of an entire year presented in a stylish manner along with your brand logo and business name printed on each page is a good marketing tactic.
You can reach potential customers and make a space for yourself in their personal and professional space. So, calendar printing is a good investment when it comes to generating more business for your brand.
A promotional item like calendars is well-received by most of the people. By hanging them on the walls of their house or placing them on their office desk, not only can they plan their life better but also get a daily reminder of your company.
Isn’t it great? Not only that, you can surprise your family members and boost their mood with a fun family calendar for your home. Combine your best family photos to get it printed on the family calendar.
While using it and turning every month’s page, you can relive the best moments of your life with your loved ones along with the elegant designs and beautiful prints.
Also, make it quirky by adding photos of family members as per their birthdays on the calendar. This is going to be really exciting!
For you to get the perfect flow in your business or reliving family memories, below are some tips you can follow.
Get a Clear Picture of the Usage of the Calendar
It’s important that a calendar type fulfills your purpose before setting it off for printing. With your choice and mind for its usage, a calendar type will have different prints and prices.
For instance, small magnetic calendars and card calendars are cost-effective solutions. These types of calendar printing service are perfect if you just want to grab the attention of your audience.
On the other side, there are wall calendars and post calendars if you think your audience can be converted for your service. For this, you might have to perform some research on your customer data to understand their lifestyle.
Choose the Right Paper
Your intention here matters the most. If you are targeting calendar printing for the sake of business, consider uncoated paper which allows users or your customers to write on them easily. It’s the best when it comes to adding notes and updating schedules.
In contrast, if you want image-specific calendar like a family calendar, go for a glossy paper. Mainly used for decoration purpose, a glossy paper perfectly highlights a photo with the best colours and light.
Keep a Consistent Design
Whether it’s a professional or personal calendar you are aiming for, a central theme must be followed. Considering a proper theme means you are presenting a calendar a look that will work beyond its basic utility. No matter what, a consistent and captivating design throughout the calendar will successfully grab the attraction of users.
The major elements to consider here are themes, visual design, calendar format, and typography. Note that people working on the design should stick to the primary theme for a successful end product.
Use High-Quality Pictures
Pictures are a significant and dominating medium these days to making an impression on the digital media world. This same style goes with calendar printing.
Your business calendar captures people’s mind with eye-catchy photos. After understanding the segment of your audience, you can present them customised pictures having the print of their hometowns, festivals, landmarks, and others. What better way to win their confidence.
Use high-resolution photos of 300 to 1200 dots per inch (dpi). It is important to build trust amongst users and turn them into possible customers.
It’s ‘Get-Set-Go’ with Your Creative Skills
Thanks to digital advancements that now everyone can be an artist. While printing your business or personal calendar, ensure to have attractive and interesting photos. A creative kick from your end can induce an exceptional effect in your calendar photos.
A unique touch to your calendar printing will do no harm but will only create more engagement for your brand. For example, if you are into a jewellery business, you can show different jewellery-making processes at every page.
Be it a professional or personal matter, calendar printing is an amazing step to make the users feel valued. Everyone likes to hang or place calendars somewhere.
This is why it is a sure shot way to promote your business on a large level. Besides, you can also embrace it for reliving memories. Note that you are going to need both creative as well as digital support for an attractive and engaging calendar. Just make sure you follow these amazing useful tips for getting a perfect 2019 calendar.
Author: Roshan Jha
Roshan Jha is a Passionate Blogger and a Digital Marketing Enthusiast from Ahmedabad, Gujarat, India. He is the founder and CEO of BloggingScoops blog. Where he mostly talks about blogging and digital marketing. He has an expertise in Content Writing, SEO, and Social Media Marketing. Know more About Roshan. Follow him on Twitter, Instagram, Facebook.